top of page

Perfect Properties

Tools

Dates 

03/2021 - 05/2021

Role

UX Design, UI Design  

Team

Myself 

Michelle Coutinho (mentor)

Real estate investment is an increasingly popular way for individuals to achieve financial security. Buyers new to the market may struggle to get started without professional guidance and waste time viewing properties out of their range. This web app will provide them with the expertise needed to get started efficiently.

Problem: Unexperienced homebuyers struggle to get started with the home buying process without professional guidance.

​

Solution: A responsive web app that provides property buyers with information on properties of interest.

Discovery

understanding the brief...

Key Objectives from Brief 

  1. Design a responsive web app that provides buyers with information on properties.

  2. Create brand icon, icon set, and style guide. 

  3. Web app requirements:

    1. User profile 

    2. Comprehensive information about properties

    3. Bookmarking feature

    4. Ability to contact real estate professional  

For this project, most of the UX research was done for me which left me to primarily focus on delivering a UI design that was tailored for the users. 

understanding the user's journey...

Define

User Persona

Rashida 

Goal: Quickly find the right information on properties so she make an educated decision. 

Behavior: Efficient with their time and highly competent with technology. 

Habits: Usually multi-tasking and frequently on the go.  

​

Likes: Ability to search criteria. 

Dislikes: Wasting time.

User Flows

Ideate & Design

LoFi flow 1_edited_edited.jpg

Wireframe Sketches

Style Guide 

Low - Mid Fidelity Flows

High Fidelity Flows

Comprehensive information about property

Web app requirement #1, user profile.

Ability to contact a professional. 

Iteration journey of the homepage.

Just, wow.

Final Mockups

Outcome

Retrospective:

  • Even as a UI designer you should empathize with the user as you would as a UX designer. Knowing the user personas and stories helps guide the visual design.

​

  • The more sketches produced in the beginning, the better time you'll have iterating in the digital space. 

​

  • Experiment with different imagery. I found it very helpful to look at competitors' websites for inspiration, but play with different imagery until you get your desired look.

​

  • I found it helpful to step away from the design, come back, and re-focus on the big picture concept. 

bottom of page